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The 2025 Good Food Bucks Application for Farms and Markets is Now Open!

Updated: Nov 19

All 2025 farm and market partners will receive grants up to $10,000 in Good Food Bucks!

Any and all New Jersey SNAP-authorized Farmers, Farmers Markets, Farm Stands, Mobile Produce Markets, or CSA programs are invited to apply for City Green's Good Food Bucks program! By participating in Good Food Bucks, you will be joining a network of over 50 NJ farm and market locations who are working to make healthy, farm-fresh food more affordable for NJ residents who use SNAP.


Applications will be accepted on a rolling basis between 11/15/24 and 4/15/25 for markets operating during the 2025 calendar year.

The above link is for new Good Food Bucks partners. Returning partners should check your email or your Data Document for your abbreviated re-application form, which will contain your entries from your previous applications.


Application Dates

  • Rolling Applications Accepted: 11/15/24 - 4/15/25

  • Final 2025 deadline: April 15, 2025

  • Notice of award: within 60 days of submission.


Who is Eligible to apply?

  • Any SNAP-authorized farmer, farmers market, farm stand, mobile produce market, or CSA program based in New Jersey.

  • Farms and markets currently in the process of becoming SNAP-authorized are also eligible to submit an application. For information on SNAP-authorization, check out our How to Become a SNAP-Authorized Farm or Market in NJ Toolkit

  • Grocery Stores that are interested in joining the program can visit goodfoodbucks.com/grocery and fill out the intake form at any time to begin the application process. 


What is Good Food Bucks?

Good Food Bucks is New Jersey’s largest statewide EBT-Doubling nutrition incentive program. The mission of the program is to increase the accessibility of farm fresh produce for NJ families while also supporting NJ farms and markets. When customers shop with Good Food Bucks at a participating farm or market, they receive twice the amount of fruits and vegetables for the same price - and we cover the difference! The Good Food Bucks program makes buying fresh, healthy food an easier choice for shoppers using SNAP.


By joining the Good Food Bucks program, partners will receive:

  • Funding for the Good Food Bucks SNAP nutrition incentive program, up to $10,000 throughout 2025 for all farm-direct partners

  • $500 in outreach and marketing funding

  • Opportunities to receive funds for market staffing and EBT equipment

  • Access to networking opportunities

  • Food access trainings, webinars, and monthly newsletters

  • SNAP and WIC/FMNP technical assistance

  • Assistance in obtaining SNAP/EBT card-reader equipment

  • Free advertisements targeted to your area on YouTube, Facebook, Instagram, and online, organized by City Green


Why Join?

  • Increase your revenue and sales by accepting SNAP and Good Food Buck payments

  • Widen your customer base through our marketing and outreach efforts.

  • Increase the affordability of fresh produce gives SNAP shoppers more options of where they can buy fruits and vegetables

  • Create a welcoming and inclusive farm-fresh shopping experience for your community

  • Join farms and markets across the state in having a positive impact on families, farmers, and communities!


Pictured here (in order of appearance): A.T Buzby Farm, Montclair Community Farms and Riamede Farms


There are over 50 partner market and farm locations across the state of New Jersey, many of which have been a part of the program for years. Good Food Bucks Partners are passionate about the program because of the benefit it provides to their communities as well as their bottom line. In 2024, over $50,000 of Good Food Bucks have been redeemed with NJ Farms and Markets and over 2,000 families were served across the state. Over 90 individual New Jersey farmers benefitted from the Good Food Bucks program this past year.


Both the East Orange Farmers Market in Essex County and Collingswood Farmers Market in Camden County host hundreds of Good Food Buck shoppers each year.


Here is what they have to say about the program!


"The Good Food Bucks program has been well received by customers at the Collingswood Farmers' Market. Those who aren't familiar with the program are thrilled when I tell them I can double their money to spend at the market. We have some customers who come from out of town or even out of state because we're the closest market to them that has the Good Food Bucks program." Collingswood Farmers Market


"The Good Food Buck program has become a favorite of several of our frequent shoppers, many of them with young families. The program is something they really look forward to and directly increases their access to fresh healthy locally grown goodness!"

East Orange Farmers Market 



The application can be previewed by clicking the link in the Google Form’s application description. It is estimated that the application will take approximately 1 hour to complete for new partners, but only a few minutes for returning partners. Please let us know if you require any accommodations, or have any questions about the application or program. You can contact us by emailing goodfoodbucks@city-green.org or calling us at 973-869-4086.


We are so excited for this season and look forward to working with you to increase the affordability and accessibility of fresh, local New Jersey produce!




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